Job listings only represent about 15 percent of the overall job market. The remaining 85 percent makes up the hidden job market—all of the positions that are created and filled before a listing is ever posted. To be effective in today’s highly competitive job market, you have to get out there and strategically promote yourself to employers who can appreciate your value and are able to hire you.
Having a great resume is not enough. You must take initiative and package yourself favorably to attract the best employers, and that means getting out there and promoting yourself: hitting the pavement and manning the phones, so to speak, to generate relationships that ultimately lead to new career opportunities.
